About Sarah
Does this sound familiar?
You finished your training program only to realize that running your own business is a lot more work than you anticipated, especially when it comes to business design and non-icky marketing.
You used to daydream about your client visits, but now you’re spending all your time trying to figure out how to even find those clients.
You know that there’s got to be a way to design a business that supports your sensitive nervous system, including workflows and marketing that mirror who you are inside and how you want to spend your days. But you’re lost in the endless open tabs, conflicting advice, and tech tutorials that make you want to throw your laptop across the room.
It can be nearly impossible to find a strategic business mentor who truly gets your soulful work and your unique nervous system needs. Big marketing teams who talk in jargon, impersonal marketing strategies, and salesy companies aren’t your jam. Having to force your way through an unaligned process leaves you disappointed, unseen, and not happy with what’s created.
You want an experience that feels good all the way to your bones and makes you feel seen.
Welcome to a space that honors the need to build nervous-system-friendly businesses.
My Values & Philosophy
I believe that our world needs lots of us sensitive solopreneurs to thrive — so we can rebuild our communities and create a world where everyone belongs.
You deserve to be financially stable and successful — you’ll inspire and benefit your family and community.
Business doesn’t have to include toxic hustle culture — you can rest and work from a place of wellbeing and self-understanding.
People in your community are waiting for someone just like you to offer exactly what they need — you’re needed and your work matters.
Read the Soulful Business Manifesto
My work here is centered around helping sensitive business owners ease the overwhelm and get their businesses launched from a place of wholeness.
I want you to book clients, thrive in your business (and life), and make a difference in the world!
For the ultra-curious, here’s a little more about me…
I spent a whole decade owning and running an independent bookshop
I’ve got a bachelor’s degree in sociology/anthropology
I’ve also got a master’s degree in public administration (nonprofit/socially conscious business management)
I also have a newly minted master’s degree in human nutrition (yes, web-thinker and multipassionate human here)
I spent several years teaching college students online and working at a tiny community arts center
I’m a mother to two young adults and a snuggly dog, who are all my best friends
I’m also a midwife and nutritionist, and that work merges here through the way I support, care, and truly listen
I live and play in the mountains and canyons of Utah, and I’m a wanderluster-nomad for life
I’m an INFJ, Enneagram 9w1, Sagittarius sun + moon & Taurus rising, and I am highly sensitive
I love reading, Irish fiddling, sourdough baking, really good food, deep conversations over a cup of tea or coffee, photography, knitting, and I daydream about homesteading